How to Grow a Chiropractic Business: It’s Not What You Think

Many articles on how to grow a chiropractic business focus on marketing approaches that tap into new markets and new customer segments.  That is one approach to growing your chiropractic business, but it requires you to become as proficient at marketing as you are with chiropractic care. Or, sink money into marketing consultants and professionals and hope for a healthy return on investment.

Nutri-West New York suggests there is another approach. And it’s the approach that many successful practitioners are using to grow their chiropractic businesses. Why not grow your business by concentrating on your existing client base?

New Services and Products

One of the most effective ways to grow your chiropractic business is to offer new services and products to existing patients. These clients are people with whom you have already established a relationship and they trust your judgment and recommendations. Gaining trust is a huge hurdle in growing any healthcare-related business, so capitalize on the trust you have already earned.

Additional Services

Are you trained in Bio Energetic Synchronization Technique (BEST) or Applied Kinesiology (AK)? If not, why aren’t you?

Through BEST you add a new tool to combat patient pain and restore balance in your patient’s body. Master BEST and use gentle touch to resynchronize the magnetic field in your patient’s body in addition to osseous adjustments. 

With AK you can identify nerve signal delays or misfires that prevent muscles from functioning optimally, as they should naturally. If you work with athletes, AK will allow you to focus on all muscles involved in the movement, not just the muscle or joint that hurts. Through AK, all of your patients will benefit from better and faster results, something they are sure to share with everyone they know!

You don’t need to be an acupuncturist to utilize pressure points and meridians in your healing repertoire.

When you add additional services, you increase the methodologies at your disposal to fully treat a patient. This means patients get the full range of care they desire while under your care without seeing another practitioner. 

Additional Products

Did you know that 77% of people want to take nutritional supplements, but most of them have no clue where to start? They visit the health food store, supplement store, or the big box stores and stare agape at the overwhelming choice of supplements. They don’t know what their body needs because their healthcare providers aren’t doing their job and identifying their deficiencies. These people want to improve their health, and they don’t mind spending money, and yet no one is helping them. 

Helping these people meets their needs grows your chiropractic business. Through blood testing and muscle testing using Applied Kinesiology you can uncover nutritional imbalances and deficiencies, recommend the proper supplement regime, and monitor the results. 

Instead of recommending an all-purpose multivitamin (although Nutri-West offers those) you can tailor the patient’s supplementation program to their specific needs. And, as their needs change you can change their regimen accordingly. You add value by increasing your offerings to existing patients and as a result generate additional revenue.

Account-Based Marketing

Account-based marketing is used extensively by business-to-business sellers, but it has practical applications to grow a chiropractic business.

With account-based marketing, you use account (patient) data to tailor marketing messages to the client.  

Once again, you will be fishing in your own pond. But, you know these “fish” and they trust you. This makes them more receptive to your message.

For example, do you treat women during pregnancy? If so, your office should use outbound marketing such as emails and newsletters to check in on Moms a few months after birth. Stress the importance of post-partum adjustments in restoring pelvic balance and strength after pregnancy. New Moms often are plagued by sciatica and may not think to turn to you for help.

Is someone under your care scheduled for surgery? Chiropractic care can play an important role in their rehabilitation. Your ability to mobilize muscles and improve blood flow can help patients return to normal life and activity post-surgery. For example, taking Complete Glutathione can help as a powerful antioxidant, immune nutrient, and detoxifier.

Increase Revenue by Expanding Your Level of Treatment

Talk to Nutri-West New York about how you can grow your chiropractic practice by offering new products and services.

When your patients experience improved outcomes, they’ll spread the word and before you know it, you’ll be overwhelmed with a waiting list of referrals.

If you aren’t sure where to start, book a free consultation. You’ll receive one-on-one counseling from a chiropractor that knows what it takes to grow a practice because they’ve done it personally.

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