A chiropractic business is like any other business. If your practice isn’t growing, it is dying. Operating as a successful chiropractor requires fusing your talents as a natural health practitioner with a keen sense for business. Whether you outsource practice management and marketing or handle it yourself, a little inspiration can help get the ball rolling if you are feeling stuck. Read on to get ideas on how to grow a chiropractic business.
Laser Focus On Your Market
Don’t try to be the chiropractor for every market. When you are out in the community, be an advocate for chiropractic services to your target market.
If you are focused on athletes, make sure your networking activities are aligned with sports and fitness. It doesn’t make sense to give a talk at the senior center when your time is better spent at the local athletic club or gym.
Are you interested in serving the needs of families? Then you’ll want to be a part of local school-based health fairs and speak at PTA meetings.
If keeping seniors healthy and active is your passion, then senior centers, churches, and libraries are all great places to connect with your market.
From your print advertising to digital marketing, make sure your messages, images, and content all focus on your target market.
Solicit Testimonials
Testimonials are one of the best ways to showcase your ability to make a positive change in a person’s life. But you won’t get testimonials unless you ask for them.
88% of consumers consider online testimonials to be as trustworthy as a personal recommendation. When a patient leaves your office, make sure they leave with literature soliciting a testimonial.
If you have patient email addresses or cellphone numbers, send email letters or text messages soliciting feedback and a testimonial.
You are more likely to get a testimonial if you make it easy. Be sure to include links to the platforms, websites, or apps (Google Business, Yelp, Health Grades) you are targeting.
Let your patients know you value their feedback and that patient reviews are helpful to others looking for chiropractic care.
Invest in Digital Marketing
People are more connected than ever to their digital devices. Over 50% of the traffic on the internet comes from mobile devices. Use of the term “near me” has increased dramatically, and 27% of searchers visit a business website after searching “near me”.
Make sure your Google Business listing is complete and up-to-date. When returning results for local searches, Google almost always lists the Google Business profile.
According to Pew Research on social media usage in 2021, if you are targeting adults under the age of 30, you should focus efforts on Instagram and TikTok. The same research shows that over half of those 65 and older use Facebook. To get the most of your social media marketing dollars, use the channel that matches your target audience.
Because social media offers a walled garden experience, it is possible to geotarget your ads to increase conversions. Leverage the network’s data to target by interest and age as well.
If you don’t feel comfortable with digital marketing, reach out to a local marketing agency. They can help you determine a budget, define goals, and create campaigns to generate leads and convert leads to sales.
Add Complementary Services
Partner with other professionals to add complementary services. Are you targeting athletes? It might pay to team up with an acupuncturist. One-third of NFL teams are using acupuncture to aid injury recovery and treat pain. Amateur athletes are following their lead. Build a practice around helping athletes with chiropractic care, acupuncture, and massage therapy.
Do you serve the senior community? Research shows that over 50% of American seniors are malnourished. Add the services of a dietician to help your senior patients improve their nutrition and overall health. Physical therapy services can improve balance to help prevent falls and keep seniors mobile. Consider partnering with a physical therapist and/or occupational therapist.
Add Nutritional Supplements
Because overall health is so closely tied with nutrition and dietary intake, it only makes sense that a powerful way to grow a chiropractic business combines chiropractic services with nutritional supplements.
Many Americans are interested in dietary supplements, but they don’t know what to take and they lack trust in off-the-shelf options.
By adding nutritional supplements to your arsenal of treatments you support better overall health and can even micro-target deficiencies you identify.
Adding supplements to your practice increases cash flow, improves overall patient care, and results in better outcomes.
Want to Know More About How to Grow a Chiropractic Business?
Need help in growing your chiropractic business? Schedule a consultation with the chiropractors at Nutri-West. You’ll find out how you can generate more income while improving patient care with Nutri-West products.